Haleiwa isn’t just a stop along the North Shore... it’s the heart of Oahu’s surf culture, and known for it's harsh surfing conditions... That’s where Florence Marine X comes in. Even though you might not surf... you can wear this brand anywhere. The gear is super high quality and is meant for extreme activities, however, they do have lifestyle clothing that I wear all the time and it is very durable.
👉 Shop my go-to Florence gear for Haleiwa here: My Favorite Gear
The Shorts Featured in the Video
More about Florence Marine X & Why it is my Favorite Brand:
To start, it is Hawaii-born gear for Extreme Performance... I live in Hawaii and Extreme Activities are my thing. but it is way more than that:
When it comes to performance gear designed for the raw elements of the ocean and land, few brands represent authenticity like Florence Marine X. Rooted deeply in the North Shore of Oahu, home to some of the most intense waves on the planet, this brand isn’t just inspired by Hawaii’s surf culture. It is a product of it.
Founded by two-time world champion surfer John John Florence, who was born and raised in Haleiwa, Florence Marine X brings together innovation, sustainability, and functionality. Whether you're into surfing, free diving, sailing, trail running, or any form of outdoor adventure, this gear is built to go wherever you do. My Florence Rash Guard featured on my TikTok video, is literally the best thing ever. At first I thought it was to tight, but it truly feels like another layer of skin. It is weird because it feels like I am wearing nothing because it is so thin and light. The Rash Guard is superior to all other Rash Guards I have had because of the high quality materials Florence Marine X uses and the way it is crafted. It is made from spandex and nylon but it has a 4-way stretch and a 3-pannel hood that make it engineered so perfectly. I will never buy another brand of surf clothes again... unless something is super cool lol.
But it’s not just surf-specific. The beauty of Florence Marine X lies in its crossover capability. The same sun-protective, quick-drying, breathable fabrics used in the surf line can be used for trail runs, endurance training, or even daily wear in harsh climates.
Gear Designed for the Extreme
Like I mentioned... Florence gear is made for the extreme. The clothing is made with premium, eco-conscious materials and engineered for performance, no matter the activity.
Here’s what sets it apart:
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UPF-rated sun protection – Critical for anyone exposed to UV rays for extended periods.
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Durable, water-repellent materials – Designed to dry fast and stay light in wet conditions. (My rash guard is completely dry in like 10 minutes it is wild.)
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Thoughtful construction – Seams that don’t chafe. Fabrics that stretch with movement. Styles that layer perfectly. (I had a rip curl rash guard in the past that would give me the worst armpit chafing... never with Florence.)
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Eco-minded production – Many items are made with recycled ocean plastics or sustainably sourced fibers.
For anyone living an active lifestyle, whether you're a professional athlete or just someone who likes pushing their limits outdoors... this gear delivers reliability without sacrificing comfort. It doesn't matter if you are a surfer living in Hawaii, or a surfer living in New York, Florence has the perfect gear for you. I have done a lot of research on this company... with that, over time I became a Florence member and I have seen what John John and Nathan have done to make this vision of their own brand come to life. This is truly amazing to see people so passionate about creating a brand that is aiming for the top of the surf world because it is a surfer brand created by surfers, not just a corporate company looking for mass profits. John John and Nathan already have their success, money, and fame, they just want to leave a legacy and create a brand that is truly the best in the business.